Luke Slattery, co-founder of Movember
August 18th 2009
Movember is an entrepreneurial movement that raises money to for prostate cancer and male depression through its participants (Mo Bros and Mo Sistas), by bringing back the â€˜Moâ€™ to generate awareness of two life-threatening diseases which are almost taboo to talk about among most Australian males due to cultural stigma.
Since its inception as a formal charity in 2004 Movember has raised over $60 million globally, significantly increased awareness of prostate cancer and depression in the community, and is continuously working to change the attitude men have about their health. Movemberâ€™s mission is each year to develop and deliver an exciting and creative Movember campaign that will forever change the way men think about, discuss and treat their own health issues.
The first Movember was in 2003, and the event first raised funds in 2004 when 262 registered Mo Bros raised just over $55,000. News of Movember spread, and the following year saw 9315 Mo Bros Australia-wide raise an impressive $1.2M. In 2006 Movember exceeded all expectations and by the end of the month, $6.63M had been raised by Mo Bros and Mo Sistas. 2006 was also the year that Movember gained international recognition as a fun way to raise money for a serious cause.
Movember’s original founders, Luke Slattery, Travis Garone, Adam Garone and Justin Coghlan were asked to coordinate additional campaigns in the UK, USA, Canada, Spain and New Zealand, and in 2007 a phenomenal 130,000 Mo Bros and Mo Sistas participated worldwide. In Australia alone there were over 96,000 participants – more than double the previous year.
Luke writes: “Just when we thought it couldnâ€™t get much bigger 2008 rolled along and we had over 124,000 participants in Australia and 170,000 globally.”
In terms of awareness, a recent survey showed that over 70% of Movember participants have become more aware of men’s health issues and have discussed those issues with family members, friends or colleagues. This kind of communication is important for promoting early detection of prostate cancer and breaking down the stigma attached to depression.
Movember has proved that looking at challenges from a different perspective can achieve results never dreamed of.
Registrations for 2009 will open in September 2009 – visit http://au.movember.com/ or call for registration assistance call 1300 GROW MO (1300 4769 66).